Virtual Exhibition Showroom : Yokogawa
In a Nutshell
Yokogawa sought to create an experience that went beyond conventional formats, reflecting its forward-thinking vision. They wanted an engaging format that could reach a global audience while showcasing the company’s legacy and entire range of innovation. Maionic built an interactive virtual showroom that blended storytelling, technology, and design, reinforcing Yokogawa’s positioning as a future-ready leader in industrial automation.
Impact Numbers
Yokogawa wanted an accessible digital-first solution that created a lasting impact
Yokogawa wanted to build an experience that relayed their complete portfolio of services and products. At the same time, they aimed to capture their legacy and future vision in a more engaging and accessible format. Traditional methods often fell short in retaining attention and creating lasting impact. The goal was to find a digital-first solution that simplified communication while keeping it immersive. Maionic bridged this gap, offering an interactive and immersive solution that helped Yokogawa present its story and purpose more engagingly and memorably.
"The virtual showroom turned out to be exactly what we needed. It gave us a flexible and immersive space where employees, partners, and even customers could engage with our solutions. It really helped us communicate our vision in a much more impactful way."
Yokogawa and Maionic collaborated to build a versatile and accessible virtual solution
Yokogawa, in collaboration with Maionic, built an immersive virtual showroom environment that combined storytelling, interactivity, and ease of use.
1. Narrative-driven experience
The space was designed around Yokogawa’s achievements and commitment to innovation. Visitors could explore different zones that highlighted the company’s global milestones, sustainability efforts, and technology leadership.
2. Intuitive navigation
The platform was structured like a guided walkthrough. Guests could easily move between sections—whether exploring Yokogawa’s product solutions, or future initiatives—without feeling overwhelmed.
3. Rich multimedia integration
Videos, animations, and infographics were used to simplify complex ideas. This made it easy for visitors to understand Yokogawa’s contributions across industries
4. Interactive touchpoints
The environment featured clickable elements that revealed additional layers of content, from detailed product information to downloadable assets. These touchpoints encouraged deeper engagement and discovery.
Yokogawa elevated client experiences and drove tangible business impact:
The virtual showroom enabled Yokogawa to unify its global audience on a single interactive platform, eliminating geographical and logistical constraints. It created an immersive experience that seamlessly integrated their solutions, legacy, and future vision, making complex technologies easier to understand through storytelling and product visualizations. Designed to be scalable and flexible, the solution worked equally well for internal employees, partners, and external stakeholders—making it a versatile tool for both brand storytelling and engagement. With the virtual showroom available offline, the platform ensured access at off-site events like major trade shows. Overall, it strengthened customer engagement, improved sales conversations, and reinforced Yokogawa’s positioning as an innovative, future-ready organization.
