In a Nutshell
Wago wanted to build a dynamic and accessible platform that empowered their buyers and sales teams alike. Maionic built an interactive digital platform that allowed its customers to explore Wago’s diverse range of offerings. This helped Wago showcase its products in a more scaleable and versatile manner, boosting customer engagement and sales operations.
Impact Numbers
Wago wanted to build a digital platform that scaled for success:
Wago wished to highlight its comprehensive range of solutions and applications effectively to its target clientele. Seeking to enhance engagement, empower buyers, and optimize sales operations, Wago recognized the need to leverage digital channels. They aimed to go beyond traditional and physical interactions by utilizing digital methods to demonstrate their offerings in a more scaleable, versatile, and efficient manner
Well-crafted immersive digital experience by Maionic! They delivered an innovative top class creative platform. This initiative has set very high benchmarks for us.
Wago and Maionic created a dynamic digital exhibition platform:
Wago and Maionic collaborated to develop a comprehensive digital exhibition platform, that had two levels to it. Both levels were structured into multiple thematic areas to showcase their products and technologies effectively. The First level consisted of :
The Lobby Area
which served as the central hub directing visitors to various sections of the platform, including the reception area to welcome guests, the auditorium, and the "World of Wago" (WoW).
An Exhibition Hall that consisted of :
1. Automation Technology Booth showcasing Wago’s solutions in automation technology.
2. The electrical Interconnection Booth focusing on Wago's core offerings in electrical interconnections.
3. Interface Electronic Connection Booth displaying innovative electronic connection interfaces.
World of Wago (WoW)section consisted of :
1. History Wall that traced Wago’s journey since past decades.
2. Trailblazing technology section that highlighted Wago's pioneering development of cage clamps and other trailblazing connection technologies.
"This digital platform that Maionic created was more than just a showcase; it was a dynamic environment where we could effectively demonstrate the versatility and critical applications of our products. It allowed us to maintain and even expand our reach during challenging times, providing an innovative way to connect with our audience."
Wago initiated a successful digital transformation that enhanced customer experience:
Wago's digital transformation increased engagement. Stakeholders could now explore core products and inventions at their convenience, improving accessibility. The platform also served as an educational tool, deepening understanding of Wago's technologies and applications. Critically, it enabled Wago to maintain sales and marketing momentum by facilitating direct communication with potential clients. Finally, the virtual tour and related activities reinforced Wago's brand as an innovative, customer-centric leader in the electrical and automation industries, effectively showcasing its comprehensive solutions across multiple sectors.
