Actives & Formulation Virtual Showroom: Merck
In a Nutshell
Merck was seeking a dynamic solution that would allow customers to learn and explore their formulations engagingly. Maionic created an Actives & Formulation platform that presented Merck’s products in a highly immersive environment. This helped them increase the effectiveness of their sales pitches and quality of customer engagement.
Impact Numbers
Merck was searching for a scalable and digital method that bought all its offerings onto one platform
Merck, recognized for its expansive global reach and innovative approach, wanted to seek out scalable and efficient methods to stay ahead. Since they invest heavily in training industry professionals and engage actively with customers, they wanted a dynamic and interactive solution that enhanced this kind of engagement - something that would be memorable. Along with this, they were looking to empower their field team with tools that helped them increase the effectiveness of their sales pitches. Merck wanted a virtual solution that combined all of these goals under one roof of their A&F (Actives & Formulation) division, thereby underscoring their ambition and readiness to adopt advanced solutions.
" We had seen Maionic’s work with the BioP project and were very impressed with what they had built. So partnering with them seemed like the ideal choice. The innovative virtual platform they built, allowed us to conduct scaled webinars and interactive sessions that reached a global audience from a single digital venue. This shift not only made our interactions more dynamic but also significantly reduced the logistical burdens of traditional events. The ability to host everything online, supported by Maionic's creative and technical expertise, truly revolutionized our outreach and educational efforts. "
Merck and Maionic brainstormed a 3D world with unparalleled pharma expertise:
Merck partnered with Maionic to create a virtual platform that offers a comprehensive and immersive experience for pharmaceutical professionals. This platform provides a centralized hub for Merck's diverse offerings, showcasing their expertise and decades of knowledge. The platform was organized into four distinct sections:
1. High-Risk Liquid Formulation
Focused on vaccines and new modalities, ensuring all aspects meet the highest quality and regulatory standards.
2. Solid Formulations
Addressed critical factors like solubility and dissolubility crucial for high-end ingredients and raw materials.
3. Regulatory Support
Featured the 'Improve EMP ROBE' program to aid clients from research to market by ensuring regulatory compliance in multiple regions, including China, Europe, India, and the US.
4. Interactive Webinars
Hosted to support the dissemination of industry knowledge and the specific challenges related to their high-end raw materials.
The virtual platform was intuitively designed for easy navigation, allowing visitors to explore areas of interest such as solid oral formulations or regulatory issues. Specific use cases for raw materials were highlighted to optimize product applications.
Interactive games and simulations were added in to explain complex concepts like flowability in manufacturing processes, enhancing user engagement and understanding of Merck’s product applications.
The platform also provided comprehensive support and education in terms of white papers, technical specifications, presentation materials, and videos to provide a deep dive into the products' uses and benefits
Merck chose a dynamic, virtual platform that connected them to a global audience:
Merck improved their customer engagement by creating a centralized, accessible hub for their diverse offerings. This allowed them to reach a global audience, across multiple regions without the limitations of physical events. Interactive games and simulations helped simplify complex scientific concepts into interesting learning experiences, while the platform efficiently generated leads and supported field teams to deliver tailored content. Beyond showcasing its product portfolio, Merck leveraged this platform to provide valuable insights and support to customers throughout the drug development lifecycle. By eliminating the need for frequent in-person events, the platform proved cost-effective and time-saving, creating sustained impact through ongoing webinars, resource sharing, and customer education. This comprehensive and accessible virtual platform helped Merck reinforce its commitment to innovation, customer-centricity, and driving progress in the pharmaceutical industry.
