In a Nutshell
Mobil India wanted to create deeper, more meaningful engagement with factory operators and engineers by addressing common machinery maintenance challenges. With Maionic, they built an immersive virtual showroom that visualized real-world machine issues and how Mobil’s lubricants help prevent them. The application was launched at Plastasia ’25 and became a powerful engagement tool to raise awareness, spark conversations, and educate potential customers on Mobil’s role in improving factory performance.
Impact Numbers
Mobil wanted to highlight key pain points and how their products improved them
Mobil wanted to position itself as a trusted advisor for machine maintenance. The goal was to create an engaging platform that showcased how their lubricants address specific wear-and-tear problems in machines like CNC and plastic injection molding units. The application needed to highlight real pain points, maintenance best practices, and how Mobil products fit seamlessly into the production workflow.
"We wanted to use an engaging medium to connect with our audiences. Just talking about problems isn’t enough—we wanted to show the problems, the prevention, and how Mobil’s products are part of the solution. It wasn’t about selling, but about becoming a trusted partner. Having worked with Maionic before, it was a natural fit for us."
Mobil and Maionic collaborated to build a virtual application that visualized how manufacturing workflows can be optimized
Mobil partnered with Maionic to create a 3D interactive virtual showroom designed to simulate a real shop floor experience. Visitors were greeted with two key machines: a CNC milling machine and a plastic injection molding machine.
Digital Twins and Info Hotspots
Clicking on each machine opened up detailed 3D digital twins, embedded with info hotspots that illustrated common technical issues like overheating, component wear, and contamination.
Visualizing complex breakdowns
When users clicked on a problem hotspot, they experienced a shift from static text and images to an interactive visual display, turning complex machine maintenance into something instantly relatable. The digital twin showcased oil functions at a component level, helping users see exactly how and where Mobil’s products made a difference. For users, the challenges they faced with machinery suddenly clicked into place, and the value of the right lubrication became clear through direct, visual storytelling.
Maintenance Insights
Each hotspot explained the root cause, suggested best practices and recommended Mobil lubrication products that could solve or prevent the issue.
Expert Access & Product Details
A panel on the right allowed users to learn more about the product specs and even get in touch with technical experts for further discussion.
User-Friendly Navigation
Built to be accessible across devices, the experience was intuitive and impactful for both one-on-one meetings and tradeshow settings.
Mobil connected with its audience and showed how manufacturing workflows can be seamless
The interactive application developed by Maionic helped Mobil transform complex product messaging into an engaging, visual experience. By visualizing the inner workings of a machine, contextualizing common machine issues, and demonstrating how Mobil lubricants address them, the tool enhanced clarity and sparked more informed conversations with prospects. They can understand and recall exactly how Mobil can help them make manufacturing workflows more efficient. It quickly became a favorite among the sales team—used not just at Plastasia ’25, but across one-on-one meetings and demos. Scalable across devices, the platform positioned Mobil as a solutions partner, shifting the narrative from product-selling to problem-solving and reinforcing Mobil’s role as a trusted expert in machine maintenance.
