In a Nutshell
Grundfos wanted to connect with HVAC professionals to update them about their latest offerings. Maionic made a compact, scalable solution that educated and engaged visitors about advanced building solutions. This platform helped reach out to half their global audience and nurture their community of industry professionals.
Impact Numbers
Grundfos wanted to engage HVAC professionals and build a community
Grundfos wanted to interact with professionals in the HVAC industry, particularly system integrators and influencers, across diverse regions, including IMEA (India, Middle East, Africa) and APAC (Asia-Pacific). To do this, they wanted to build an experience that involved interaction and knowledge sharing at scale. Thus engaging and helping update industry knowledge about new technologies and also presenting their high-end, efficient building solutions through use case visualization.
Grundfos and Maionic created a global stage for their sustainable HVAC offerings
Grundfos and Maionic built a solution that embraced the theme of "Energize Tomorrow," focusing on sustainable and efficient HVAC water systems to reduce energy consumption while enhancing indoor environments. The solution was designed for broader accessibility, with content available in English, Thai, and Turkish.
The platform was divided into two sections - the auditorium and the product exhibition area.
1. The Auditorium
This featured a carefully curated presentation by Grundfos leaders. CEO Bent Jensen discusses why buildings to this day consume so much energy and how we can change it to be more efficient and sustainable. Optimized for all devices, users could use this as a one-stop experience for updates on Grundfos’ launches and technologies.
2. The Exhibition Area
This was designed to be a focused and concise display area where Grundfos’ range of pumps, such as circulator, suction, inline, and hydro booster pumps ,was showcased.
This allowed attendees to view the entire range at a glance, simplifying the user experience and ensuring the focus remained on the products’ utility and application.
Seamless global access:
The platform's ability to switch between different languages meant that attendees across different regions could participate. It was also tailored to handle regional differences effectively, for eg. specific adjustments made to accommodate attendees from China—a market known for its stringent internet regulations. This ensured seamless access and interaction for all participants, regardless of geographical and technical barriers.
Gamification
The event incorporated gamification elements to make the experience more interactive and enjoyable, helping to maintain engagement throughout the session with live polls and Q&A sessions.
Grundfos was able to deliver impactful solutions to key market stakeholders
With "Energize Tomorrow," Grundfos achieved fantastic results that significantly helped their CBS (Commercial Building Services) division. Special technical adaptations ensured the platform worked easily in regions with stringent digital access, highlighting Grundfos’s commitment to reaching out to its customers irrespective of geographical and technical barriers. The event was a great way to bring together HVAC professionals. Attendees were able to learn about the latest technologies and trends in real time. Presentations were streamlined to be clear and concise so that attendees could understand and retain key information about sustainable building practices and innovative products. Overall, this virtual platform helped Grundfos connect with more people in key markets, expanding their reach and building a strong community of engaged and informed professionals.
