Diagnostic 3D Demos: Arkray
In a Nutshell
Arkray set out to solve the challenge of presenting their diverse diagnostic product portfolio in a way that was both engaging and easy for healthcare professionals to understand. Maionic built an immersive and interactive 3D experience that combined product exploration, explainer videos, and maintenance resources into a single seamless application. This helped empower their sales team to give the best experience of Arkray’s genius products in any and every setting and drive higher customer engagement.
Impact Numbers
Arkray wanted to create a versatile, all-in-one 3D demo for their diagnostic products
Arkray’s US marketing team set out to create a versatile, interactive 3D demo that would make their urine analyzer easy to showcase anywhere and valuable beyond the scope of sales. Conferences and expo spaces are often limited, and shipping physical units to every event isn’t practical. They wanted sales representatives to demonstrate the analyzer’s workflow, from sample collection to results, in a clear, engaging, and easy-to-follow manner. The same tool needed to double as a training and maintenance resource for existing customers, ensuring maximum ROI. Arkray wanted to “bring the machine” to life in any setting, whether tradeshows, small conference tables, or even remote calls, while empowering prospects to explore the product at their own pace.
"The interactive 3D platform changed the game for us. It allowed visitors to explore at their own pace, dive into detailed product features, and even download resources instantly. The engagement we saw at the booth was far more meaningful, and the conversations with potential customers felt deeper and better informed."
Arkray and Maionic collaborated to create a virtual demo that brought their analyzer to life
Arkray and Maionic collaborated to build a web-based, interactive 3D product demo that works seamlessly on any browser or device, making the analyzer accessible for every setting and conversation.
- Comprehensive Workflow: The demo walks users through every step of the analyzer’s process — from sample collection to processing and result generation — in a clear, engaging way.
- Integrated Resources: Existing maintenance videos were embedded into the platform, turning it into a single-source reference for both demonstrations and upkeep guidance.
- Multi-device Compatility: Because it’s browser-based, sales teams can launch it instantly at conferences, on laptops, or even tablets, without needing specialized hardware.
- Omnichannel Accessibility: The solution was designed to be a multipurpose tool that not only supports sales conversations but also provides training and maintenance support for customers, increasing its value across Arkray’s operations.
Arkray created a dual-purpose application that empowered their sales and customers
Arkray successfully created a solution that addressed two key priorities: enabling their sales teams to deliver seamless product demos anywhere, and providing customers with an accessible training companion. This dual-purpose approach allowed sales representatives to engage prospects at tradeshows, client meetings, and even remote calls without relying on physical units. By integrating a step-by-step digital walkthrough and embedding maintenance videos, the experience became both an educational and a practical tool. As a result, Arkray not only improved customer engagement but also strengthened its support infrastructure, positioning itself as a forward-thinking healthcare innovator committed to empowering both its teams and its clients with technology.
